What are Cookies?
Cookies are small files which are placed on your computer or device when you visit a website. Information stored in the cookie can then be retrieved to notify the website (and only that website) of your previous activity or preferences whenever you visit that website again. They are widely used to make websites work more efficiently and to provide you with a better experience.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. Cookies in themselves do not identify the individual user, just the computer or mobile device you are using via a randomly generated identifying tag.
Cookies used by APH
The following is a list of the types of cookie we use:
Category 1: Strictly Necessary Cookies
- These cookies enable services you have specifically asked for.
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies some aspects of a website may not be provided.
- APH uses this type of cookie for the following purposes: Allowing you to browse the website; ensuring a consistent user experience.
Category 2: Performance Cookies
- These cookies collect anonymous information on the pages visited.
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
APH uses this type of cookie for the following purposes: We use Google Analytics to understand how visitors use our website and to monitor and improve the performance and design of aph.com; to test variations of design to improve user experience and site performance; to analyse the use of aph.com so we can make improvements to its usability.
Category 3: Functionality Cookies
- These cookies remember choices you make to improve your experience.
These cookies allow the website to remember choices you make and provide enhanced, more personal features.
How to manage or opt out of Cookies
If you'd like to restrict, block or delete cookies, you can do this by altering the settings on your internet browser. By managing your cookies you can decide whether you want to prevent cookies from being accepted, clear the cookies currently held on your computer or device, and depending on the browser, receive an alert when a website tries to place a cookie on your browser. Some cookies are needed to ensure the effectiveness and usability of a website, and as such it may not be possible to disable them independently, in which case you’ll need to agree to accept these cookies to continue using the site.
You can find more information about cookies and how to manage them at https://www.allaboutcookies.org, or by referring to the ‘help’ section on your browser.
The table below details the most frequently used cookies on aph.com and explains their use.
|Cookie||Expiration time||What they do|
|APHGTM*||30 seconds to 2 years||These are used to collect information about how visitors interact with a website. They provide information including the products users have chosen to purchase during the checkout process; purchase upgrades; sign up to or opt out of marketing and/or newsletters; and information on where visitors have come from.|
|DoubleClick (Google Marketing Platform)
|1 minute||DoubleClick is used to report on response rates and the effectiveness of paid Google advertising campaigns. Any data passed to DoubleClick is anonymised statistical data.|
30 seconds to 1 year
|These are used to collect information about how visitors use a website, without personally identifying individual visitors. Information is used to help improve the usability and effectiveness of a site. They provide information including the number of visitors to the site, the number of unique users across browsing sessions, and information on where visitors have come from and the pages they have visited.|
|Google Content Experiments
|Content Experiments allow companies to test which version of a web page results in the greatest improvement in conversions. These cookies are used to determine a user’s inclusion in an experiment and the expiry of these experiments.|
|Google Optimize 360
90 days (typically)
|Google Optimize enables companies to test the effectiveness of different combinations of website design and content changes, and is used to determine a user’s inclusion in any given test.|
Up to 1 year
|These cookies are used to assess the effectiveness of paid search campaigns on Bing, allowing companies to track the conversion from customers on to their site.|
|13 months||This cookie is used for retargeting and attribution of online adverts.|
|_PHPSESSID||Session||This is a browser session cookie and identifies the visitor across their session.|
This cookie is used to distinguish and keep track of your unique users.